How To Make Money On Facebook
Making money on Facebook in 2026 has become much more streamlined. Meta has moved toward a Unified Content Monetization program, which means instead of managing separate buckets for Reels, long-form videos, and photos, you can often earn from all of them through one dashboard.
Here is a breakdown of the most effective ways to turn your scrolls into sales.
1. Facebook Content Monetization (Ads)
This is the "classic" way to earn. Facebook places short ads in your content and shares the revenue with you.
- In-Stream Ads: These are for longer videos (1 minute+). To qualify, you generally need 5,000 followers and 60,000 total minutes viewed in the last 60 days.
- Reels Ads: You can earn from the short-form "Reels" you post. This is often invite-only, but consistent, original posting is the fastest way to get the notification.
2. The Performance Bonus Program
This is currently one of the most lucrative paths for creators who post photos and text.
- How it works: Facebook pays you based on the engagement (likes, comments, shares) your public posts receive.
- Best for: Creators who have high-engagement "lifestyle" or "meme" pages but don't necessarily want to make long videos.
3. Facebook Stars & Subscriptions
These methods rely on "Fan Support"—getting paid directly by your audience.
- Stars: Viewers buy virtual "Stars" and send them to you during Reels or Live streams. Each Star is worth $0.01 to you.
- Subscriptions: You can set up a monthly "VIP" tier where followers pay a fee (e.g., $4.99/month) for exclusive content, badges, or a private group.
4. Selling & Commerce
You don't need to be a "content creator" to make money; you can be a merchant.
- Facebook Marketplace: Great for flipping local items (furniture, electronics, etc.).
- Facebook Shops: If you have an e-commerce brand (like Shopify), you can integrate your catalog directly so people can buy without leaving the app.
5. Affiliate Marketing
You can post links to products you love (from Amazon, RewardStyle, etc.). When someone clicks your link and buys, you earn a commission.
Tip: In 2026, transparency is key. Facebook’s algorithm prefers when you explicitly disclose that a post contains affiliate links.
📋 Checklist to Get Started
- Switch to Professional Mode: If you’re using a personal profile, go to your profile settings and "Turn on Professional Mode." This unlocks the Monetization dashboard.
- Check Your Eligibility: Go to the Professional Dashboard > Monetization to see which programs you are currently eligible for.
- Post Original Content: Facebook’s "Originality of Content" policy is strict. Avoid reposting TikToks with watermarks or unedited clips from movies/TV shows, as these will get you demonetized quickly.
