Puma and Fast & Furious Drops Dodge Charger–Inspired Sneaker Line for NBA All-Star Weekend
This isn’t Puma playing dress-up with a movie license. It’s a calculated collision of car culture, hoops culture, and fashion culture, three worlds that already overlap more than we admit.
The collection leans heavily into LaMelo Ball’s MB.05 performance sneaker and his LaFrance lifestyle line. LaMelo isn’t just a face here; his on-court chaos and off-court style echo the franchise’s anything-goes energy. Loud colours? Expected. Risky design choices? Encouraged.
It also helps that this is Puma’s second major entertainment-driven sneaker collaboration in recent weeks, following Converse’s Stranger Things drop. The message is clear: pop culture is the runway now.
